As a good sign for Tony Khan’s ability to secure a new television deal with Warner Bros. Discovery when AEW’s current one ends next year (hopefully for more money), Kathleen Finch, chief content officer at WBD US network Deadline said That’s this week Dynamite And riot “Killing” in the ratings every week.
That’s why Finch again spoke of the media giant’s desire to develop related programming that would appeal to the AEW audience. Unfortunately, one of their ideas on that front is Dana White’s Power slapWhich has been widely criticized as well as failed to hold up much DynamiteIts audience for its premiere last Wednesday (January 18).
Per Finch, this must have come as a surprise to WBD executives who thought there was “a lot of overlap” between pro wrestling fans and those who enjoy watching defenseless people get concussions from taking open-handed strikes.
“Here [Power Slap] a test The aim is, we are making shows for our fans, the people we work for. The fans of wrestling have a lot of overlap with its fans and it’s huge on social media so the idea is, if we can take something that’s huge on social, then bring what the fans want to a linear audience.
“It might surprise you that I didn’t know much about wrestling before I took this job. I know, I sound like a wrestling fan, but I’m not. But I’ve had to learn a lot from the audience. A lot of families that watch [wrestling], I was very surprised to know that. I have a lot of respect for this audience. AEW Wrestling airs on two of our networks, TNT and TBS — dead on both nights. Finding something that speaks to that audience, that would be gold.”
The strategy of trying to protect the AEW audience is understandable, but I’m not sure how you think a slapping league is the best way to appeal to families you’ve learned to wrestle together.
Why did they move? Battlebots, anyway? Kids love robot battle time!